Archive for November, 2008
Who is your strategy document for?
If you’re a leader within a large organization, sooner or later you’ll need to develop a strategy — recommendations on how to respond to an event or take advantage of a change in the world. You’ll do some research, talk to people and think a lot.
When the vision is clear in your [...]
Is that all there is?
Has this ever happened to you?
Yesterday, about 150 corporate marketers trudged five blocks to the local hotel, went into the dull beige ballroom and sat in row upon row of hardback chairs for another “quarterly rollout.” We started with “the numbers” (three charts, small font) then list after list of what we did and [...]
Worried about sharing your cool idea? Try a FriendDA.
A recurring Triiibes mantra is “Ideas that Spread, Win.” In fact, having a good idea spread is more important than getting credit for it. That’s a tough one for me, as much of my professional life is making darn sure my company’s secrets stay in the company and I’m afraid that attitude has leaked into [...]
A Must See video if we’re going to get along.
Since August, I’ve been part of an online group of writers, marketers, thinkers and leaders led by Seth Godin. It’s called Triiibes.com but it’s closed to new members*, so no sense going there right now.
Much of the discussion on Triiibes lately has been the US presidential election. It’s easy enough to see why [...]
Putting the Tribes idea to work for non-profits
I put Seth’s conference call for non-profits on my iPod a couple weeks ago and have listened to it four times so far. I guess I’m one of those auditory learners because Seth’s talk really resonated with me. I tossed and turned all night thinking about how to best apply these ideas to my local [...]