American Healthcare Debate Explained

I’m a huge fan of Dan Roam and the visual thinking techniques he taught in his book “The Back of the Napkin”. I’ve used his techniques in several of my own presentations with very good results.

Dan’s built a four part presentation explaining the current debate on health care reform that is really easy to understand. It’s well worth a couple minutes to view, especially if you subscribe to any US news channels.

Posted via web from madbaker’s posterous

Web Ink Now: Social Media is the new punk rock

Interesting analogy. I missed the rise of punk — was old enough but didn’t really get it. But I’ve been searching for the same passion and participation ever since and I’m finding it in online communities. So I think the videographer is on to something.

[not sure how posterous links work, but I found out about the video from David Meerman Scott’s awesome Web Ink Now blog. I hope this links through!]

Posted via web from madbaker’s posterous

I need to start watching more Charlie Rose

I don’t really watch much TV and I watch even less current affairs but lately I keep been pointing me to the Charlie Rose show.   Now there’s a fellow who understands how the Web works.  Or at least he seems extremely interested.

Case in point:  Mitch Joel is really digging into how traditional print media is dying due to the changes brought about by the Web.  He pointed me to a recent Charlie Rose episode with the CEO of the Associated Press and Arianna Huffington, where they describe to wildy different futures for journalism and aggregators of journalism.  

My favorite Charlie Rose episode is an interview with Marc Andreessen that aired in February.  It’s a rapid fire hour where Marc talks about where the Web is at and where it’s going.  

 

Thanks to Mitch Joel for pointing me to the Andreeson interview too.  Maybe if you don’t have time to watch Charlie Rose, you should just go read Mitch’s blog.  He’ll let you know the best stuff to watch!

[Damn! I can’t get any consistency with the embedded video. Sorry about that. Check the link to the Charlie Rose site for a larger view]

POW! A book about Surprise that I would love to read

pow

One of the things I try to do in all my work is to take a new approach or a fresh angle at solving an old problem.  Whether it’s transforming my community association to be more about looking out than looking inward, or bringing brand new bread to my neighbourhood, or even a new style of presentations to my day job, I want to Wow people.

Andy Nulman is a man who has indirectly guided me along this journey.  He’s the author of one of my favourite blogs and has just finished a new book called POW! — Profiting from the Power of Surprise.  It’s a book I’ve been waiting for.

In support of his book launch, Andy’s giving away 200 copies of his new book to bloggers who link back to his site.  I’d gladly link back for free, but just in case, here’s my address Andy  🙂

Mark Dyck

2904 Wascana Street, Regina, SK S4S 2G8

Have You Read the Tribes Q&A Book?

I must have been abducted by aliens and had my memory wiped out since I completely forgot to tell you all about the Tribes Q&A ebook. It’s another collaboration from Seth Godin’s tribe of followers — some of the nicest, smartest and most creative people I’ve ever met.

This ebook answers some of the questions that seem to come up when people try to apply Seth’s ideas about forming and leading tribes.   I could go on, but fellow triiibster Paul Durban is a genius at expressing ideas through pictures, so let’s have Paul explain it for you.

Tribes Q&A Trailer

In case you also missed the first e-book, containing over 200 pages of tribe case studies, you can find that one here. My case study made it in too — it’s on page 91!

Who is your strategy document for?

If you’re a leader within a large organization, sooner or later you’ll need to develop a strategy — recommendations on how to respond to an event or take advantage of a change in the world. You’ll do some research, talk to people and think a lot.

When the vision is clear in your head, typically the next step is to get everything down on paper so your strategy can get vetted, approved and implemented. Here’s where everything slide sideways quicker than a Texas driver in an ice storm.

One Size Does Not Fit All

You need to remember that a LOT of people need to know about your idea, from the top executive to the worker who will eventually implement your vision. And they need to be treated differently. “Maximize shareholder value” might have meaning for the CEO but it sure sounds like vapour to someone who is working with customers all day.

But Everyone Loves a Story

Execs may claim to be all about the numbers, but they still need to get some emotional attachment before your big idea will really resonate. Storytelling, examples, pictures, colour all help spread your idea and make it stick with people, no matter who they are.

So what should I write?

If your idea is important, and it needs to spread, then you’re going to have to spread your idea many ways. Time to get over the false hope that a single document will inspire everyone in your company to see the light. Here’s some ideas on how to get different audiences to respond to your strategy:

  • You can’t avoid the standard documents: Execs probably require standard documents like business cases, standard item descriptions and presentation layouts. They’re not fun but they’re required. Do them.
  • Make it fun and make it real: Leave the business case in your desk and take a strong presentation on the road to talk to workgroups. Lots of colour, pictures, stories and a strong image of the future. You’ll gain credibility and some allies.
  • Give them something to share: An entertaining ebook that describes your vision and the journey to achieve it is a great giveaway to help your allies spread the word for you.

It’s worth it!

Sure, it’s a lot of work building a collection of documents and presentations to get your ideas across to a variety of audiences. But it’s a really big idea, right? Right? If it’s not worth the effort then you’re better off stepping back to the research / talking / thinking phase.

Photo by Noeluap.